Independent Pharmacies Australia (IPA) has officially launched its first branded pharmacy, Broadbeach Day & Night Chemist, during APP2025, marking a major milestone in the evolution of independent community pharmacies.
Timed to coincide with the Australian Pharmacy Professional Conference & Trade Exhibition (APP), this unveiling showcases IPA’s commitment to strengthening independent pharmacies while providing them with national marketing power, operational efficiencies, and sustainable growth opportunities.
The new IPA-branded pharmacy model empowers members to maintain their independence while benefiting from a nationwide consumer-facing brand. This includes a comprehensive store refresh, innovative technology integration, tailored category management, and extensive marketing support—from grand openings to digital campaigns.
IPA Managing Director Steven Kastrinakis said, “we are extremely proud to reveal our first-ever IPA branded pharmacy in partnership with Julia Clare, owner of Broadbeach Day & Night Chemist. This pharmacy demonstrates our commitment to delivering innovative, future-ready solutions for the 1,100 pharmacies in our network. Pharmacies like Broadbeach Day & Night Chemist will retain full autonomy while gaining the advantage of a powerful national brand presence and the strategic backing of IPA. This initiative modernises community pharmacy while providing financial benefits, access to community pharmacy focused technology such as Buy It Right and Patient360 as well as digital screens, and health programs via EasyClinic. Our members will also gain access to product ranges and services from DBG Health – Arrotex, VidaCorp and Axe Diagnostics.”
A New Era for Independent Pharmacies
IPA’s branding model supports member pharmacies through:
• A refreshed, flexible store design tailored to each community’s unique needs
• Enhanced product & pricing strategies through planogram customisation and supplier partnerships
• Innovative technology integration for seamless customer experiences with inventory automation with Buy It Right and better patient relationship management with Patient360
• Comprehensive marketing & branding support from store opening to local area marketing and national marketing
• Clinical services opportunities through patient-centric health programs – point-of-care testing and EasyClinic
The unveiling of Broadbeach Day & Night Chemist also underscores IPA’s strong focus on primary care services, including point-of-care testing, reinforcing its dedication to accessible and efficient patient care.
This launch lays the foundation for a nationwide IPA brand campaign, uniting independent pharmacies under a trusted, recognisable identity while preserving their individual strengths.